6 Creative TIPS for LOOKBOOK Videos



Before doing anything have a shot list and plan your transition before you shoot. This will make things easier and organized when you go out filming. 

For shots like this, we should have the list on paper. So we decided to write ours down and this is what it looks like. I'll include the short list in the description box below just in case you guys need a cheat sheet while filming. 

So once you get your shots down, it's time to go out and film. So the first transition we have for you is the hand transition. To achieve this transition, you want to get a clean shot of your subject then move closer to them and once you're close enough, make sure to tell your subject to extend their hand to cover the lens fully until the viewfinder goes black. 

Now get your subject to change outfits. Once your subject is in a new outfit have them cover the lens fully again. Then move out from their hand and shoot the new outfit. You got that now for the editing part, open Filmora9 and import your clips and add them to your timeline. 

Go through the first clip you shot and cut once the screen goes black. Go to the next clip and cut the black frames before the subject moves their hand to reveal their new outfit. It should look something like this: Our next transition is transitioning into the foreground. 

How we achieved this transition is the same concept as the last transition we mentioned. Find a wide enough object for the lens to go behind for the transition. We found this wall from the location and decided to create a transition around it. 

First, get clean coverage of your subject just standing and modelling the clothing. Then move your camera so close into the object in the foreground until the viewfinder goes dark. Then once your subject changes outfits find another foreground object to create the second half of your transition.

To put this transition together cut out the frame where the clip ends in black and then cut at the beginning of the second clip where it begins in black. And that's how you create a foreground transition move. 
The last transition we're going to show you is the rotating transition. 

Start with the close-up of your subject and then move out to reveal the outfit at a hundred and eighty degree motion and then move your lens into their shoulder or hair until the viewfinder turns to black and again you will continue where you stopped in the first clip, but just a word of caution, make sure you discuss this transition with your subject beforehand, You don't want to potentially hurt your subject by bumping into them with your camera.
Kind of might ruin the shot and you might lose a friend. Not fun. 

To make your transitions flow smoothly, go through the footage and cut the clip into three different parts. The first is of your subject. The second is the midpoint from the end of the first clip to right before the transition happens, and The third is a part where the clip goes into the transition. 

Leave the clip of your subject in normal speed. Make the middle clip two or four times faster and then make the transition eight times faster. Do this to the second half of the transition but in reverse order. This will make the video move smoothly and cut from the boring dark screen faster. 

So now that you put your key shots together it's now time to pick the music that go with your transitions. So take your time with this because you want to make sure that the music that you pick is going to match not just a transition. 

But also the mood of your video for example, the music can vary depending on the type of clothing you're trying to showcase. Like filming swimwear will have different music than if you were showcasing accessories or winter clothing. 

We found a royalty-free song that goes well with our shots, and we're going to be using it to plan where our transitions are going to go. A trend that we've seen for look books is layering your footage on top of each other like this. Let's say you want to highlight an insert of the outfit. What you can do to bring attention to details is cropping the footage using the crop tool. 

But then you'll be left with uninteresting black screen in the back. What you can do to add interest in the background is insert some b-roll footage you captured on location. 

Next is adding text and fonts to complement your footage. Well, we've noticed a trend amongst fashion bloggers is using white text. It looks clean and minimalistic while still looking cinematic. 

To achieve this look you will need to give your light text a dark enough background to stand out. Otherwise, it will blend into the shot. So when you're out filming make sure to get shots with a darker background. Our final step is improvising, It's important to plan your shots. 

However, it's also important to take in your missteps or mistakes because it can happen everyone. So if your transitions or shots aren't working here some of the ways that you can save your edit. 

To extend your video or to make it look like you have more clips and you actually do, copy and paste your clip. Then click on it and head over to the "adjust speed" button. This will give you the option to speed up slow down or reverse your footage. 

Let your clip play a normal speed first then reverse the second one, that's it. And there you have it, six ways to improve your Look book videos. What's your favorite tip from the list? And how are you going to use it? Let us know in a comment section below.